The Mailchimp Problem

I'm Mailchimp Pro certified, which means I've built systems that handle edge cases Mailchimp's standard documentation doesn't address. List management at scale. Automation flows with conditional logic. API integration. Archive recovery. Deliverability debugging inside Mailchimp's infrastructure.

What I Help With

• List Architecture & Segmentation: How to structure lists for complex sending. Segments, tags, groups—designed for growth without losing control.
• Automation Workflows: Building sophisticated flows with conditions, delays, and branching logic that actually work consistently.
• Template & Campaign Setup: HTML email design that works across clients, proper tracking configuration, and A/B testing setup.
• Integration & API: Connecting Mailchimp to your CRM, form builders, or custom systems. Making it do what the interface can't.
• List Recovery & Archive Management: Accidentally archived contacts? Corrupted segments? I can help extract, clean, and re-import data.
• Deliverability & Authentication: Setting up SPF/DKIM/DMARC in Mailchimp, monitoring bounce rates, improving inbox placement.
• Migration & Data Cleanup: Moving off Mailchimp or consolidating multiple lists without losing data or damaging reputation.

Real Work Example

A client had 32,000 contacts accidentally moved to the archive along with 8,000 existing archived contacts. Mailchimp's archive view has no filtering—impossible to separate them.

I extracted all archive data, matched UUIDs to identify which 32,000 were the accidental ones, built a clean recovery import, and re-added them to the correct segment. They didn't lose a single contact or have to manually sort through 40,000 records.

Common Problems I Solve

• List structure is chaotic and segments are unreliable
• Automation workflows drop contacts or send duplicates
• Sending volume has outgrown Mailchimp's performance
• You're not sure if Mailchimp is tracking what it says it tracks
• Template design is breaking in Outlook or Gmail
• You're losing contacts due to unsub, archive, or data management mistakes
• Bounce rates are high and you don't know why

Mailchimp is powerful if you know how to use it. Most problems aren't Mailchimp's fault—they're setup and configuration decisions made early that break later.

Frequently Asked Questions

What's included in a Mailchimp account audit?

I review your list structure, segment logic, automation workflows, template configuration, and authentication setup. I check bounce rates, unsubscribe patterns, and deliverability issues. Then I provide a report identifying what's working, what needs fixing, and how to rebuild problem areas.

Can you help if we have 50,000+ contacts?

Yes. Large lists actually benefit most from proper architecture. I've worked with accounts managing 70,000+ contacts with staggered schedules and complex segmentation. Scale requires structure.

How do I recover accidentally archived contacts?

Mailchimp's archive view doesn't support filtering, so manual sorting is impossible at scale. I extract your archive, identify which contacts were accidentally moved, build a clean re-import, and add them back to the correct segment without losing data.

Do you build custom Mailchimp automations?

Yes. I design complex workflows with conditional logic, delays, and branching that actually work reliably. I also integrate Mailchimp with your CRM, form builders, or custom systems using the API.

Will this work for multi-brand accounts?

Yes. If you manage multiple brands in one Mailchimp account, I can architect separate lists, audiences, and automations for each one. Or recommend whether separate accounts make more sense.