Email Marketing, Automation & Deliverability Expert. Mailchimp Pro Partner.

How I got here.

My background combines marketing, technology, and systems thinking. Over the years I've worked with startups, agencies, ecommerce brands, service-based businesses, and growing companies that needed a more reliable way to communicate with customers.

The work has covered audience migration, email automation architecture, deliverability troubleshooting, campaign optimisation, responsive HTML email development, and large-scale subscriber management.

Projects like that reinforced something consistent across every engagement: successful email marketing isn't about flashy software. It's about building reliable systems that work consistently.

My approach.

I don't start with templates. I start with questions. Most email marketing problems are not email problems — they're customer journey problems. Understanding how leads become customers, and how customers become repeat customers, comes first. The campaigns, automations, and workflows follow from that.

The questions that drive every engagement:

• Who are the customers, and what are they trying to accomplish?
• What information are they missing before making a decision?
• Where are people dropping off in the journey?
• What happens after someone clicks?
• Which layer — infrastructure, list, content, or behaviour — is the actual failure point?

Every recommendation has a reason behind it. Every automation serves a purpose. Every email should move the relationship forward.

What I help businesses solve.

Businesses usually contact me when they face one or more of these problems. They're common. Ignoring them tends to become expensive.

• Emails landing in spam instead of the inbox
• Low email open rates
• Poor click-through performance
• Automation workflows producing little revenue
• Subscriber lists that have gone inactive
• High unsubscribe rates
• Poor audience segmentation
• Communication gaps in the customer journey
• Inconsistent campaign performance
• SPF, DKIM, and DMARC authentication issues

Services I provide.

All engagements start with a diagnostic. Scope and pricing follow from what's actually broken — not from a fixed menu.

Who I work best with.

Whether you're building your first automation workflow or managing a large subscriber base, the underlying principles remain the same: relevance, consistency, and trust.

My email marketing stack.

The tools change. The fundamentals don't. Technology should simplify communication, not complicate it.

Outside of consulting.

I'm the founder of Amader Electronics, a community-driven initiative focused on DIY electronics education and hands-on learning.

Understanding how systems work — whether it's a network, an electronic circuit, a marketing funnel, or an email automation workflow — runs through all of it. That curiosity influences how I approach client problems. I like finding the missing piece.